The rise of mobile devices and creation of new web standards has lead to an ever growing focus on user experience, which has influenced the increasing demand for accessibility within and beyond the public sector. Serving websites and applications that are accessible to all users, including those with physical and developmental disabilities, is required by higher education and government agencies in most states and provinces and, in recent years, has extended into the private sector.

Web accessibility is not typically considered a priority for businesses primarily because it's extremely difficult to justify the resources needed to meet accessibility guidelines. Making a direct connection between accessibility and return on investment is not an easy task.

In this guide, we will review what accessibility really means and how your organization may be able to make a business case for accessibility.