Users are engaging with websites and brands now more than ever before and are doing so through a variety of devices. This presents an opportunity to businesses to be more inclusive of their audiences and reach diverse users, many of whom have difficulty using the web. Whether it's reaching out to an untapped customer base, demonstrating greater social responsibility, or making your content management and website maintenance processes more efficient for your staff, web accessibility matters.

As we move through the various sections of this guide, user experience will remain a central theme. There are many benefits of employing web accessibility techniques, but they ultimately come down to providing a great experience for all users.