- Have you ever heard of this company before?
- How long has the company been around (in your area and
nationally).
- Has the company changed names or businesses categories recently
(in the last 3 years)?
- Are there any case studies that the rep can show you that
demonstrate success with businesses similar to yours?
- How many clients does your sales rep have?
- How much is this going to cost & how many positive
"things" will result from that cost?
- This is a basic ROI question, but you should also know what
each "thing" is worth to you.
- A "thing" could be a new customer, patient, new client lead, or
increase awareness of your company.
- Can it be measured and analyzed?