For some companies, the decision to use Pinterest is a no-brainer. Others may wonder how the world's biggest online corkboard could possibly benefit their business.

Because the Pinterest platform is visual-based, categories like home, arts and crafts, food, and fashion have always been popular, because they're easier to communicate with images. However, just about any type of business can develop a successful Pinterest presence with the right strategy.

Pinterest Quick Stats

70 million: Total users

80%: Pinterest users that are women

20%: Internet-using U.S. women on Pinterest

2.5 billion: Number of monthly Pinterest page views

75%: Pinterest traffic through mobile apps

35%: Unique mobile-only Pinterest visitors

26.5 million: Number of unique monthly Pinterest users in the U.S.

98 minutes: Average time on Pinterest per user, per month

$140 - $180: Average amount per order spent by Pinterest shoppers

Source: DMR (Digital Marketing Ramblings)