Pinterest was founded around photos, and they're still the most popular type of content on the platform today. But unlike Facebook, the majority of these photos aren't people -- in fact, fewer than 20% of images on Pinterest contain faces (source: DRM).
As a business, you can share photos that relate to your company on Pinterest. Consider your retail location, office or "behind-the-scenes" photos, relevant and inspiring photos, employee pictures, pet photos, your products, your events, or even places in your local community.