Why should you use Pinterest to market your business? Here are just a few compelling reasons:

• Pinterest is huge -- and still growing: Officially the fastest-growing social network in the history of social networks, Pinterest has gained more than 70 million users in four years.
• Pinterest users are active: Many users describe Pinterest as "addictive." The visual format makes it easy and fun to find and share content.
• Pinterest integrates with everything: You can use Pinterest as an additional, far-reaching prong for your overall online marketing strategy by integrating with your website, blog, Facebook, and Twitter accounts.
• Pinterest drives traffic. If you're using the platform correctly, each of your pins creates a new link to your website or chosen target, which in turn increases your traffic and search engine rankings.
• Pinterest converts browsers to buyers. Because of Pinterest's visual nature, a frequent pattern for browsers is "see it, like it, buy it." Many Pinterest users don't require the typical 3 to 7 mentions before they remember something long enough to make a purchase decision.

With a broad user base, business-specific tools, and plenty of flexibility and customization, Pinterest can be a powerful marketing platform for any business.

So, as Pinterest likes to say: "Come on in! Join Pinterest today…it only takes like a second or so." Happy pinning!