The next thing that you want to plan out is your affiliate engagement and communication. Here, you'll want to make sure that there is enough lead time to allow the affiliates the opportunity to plot out their own solo e-mails and social media updates as well as add banners to their site, if applicable.

I recommend announcing new products to your affiliates at least two weeks before they come out and then following up with a series of reminders and offers to help them with material. You can also structure the free preview call into a presentation that you can deliver to your affiliate's audiences as well (or have them invite their audiences to your free preview call using their affiliate link!)