The next thing you'll want to do is figure out when you want to start sending e-mails out to your list. You should send enough e-mails to ensure that people see the message a few times but not so many e-mails that they will unsubscribe. Keep in mind that some of your affiliates may also be customers so think about the e-mails you are sending to them as well when plotting out your e-mail calendar.

As with the principles around choosing a launch date, the only days I would stay away from, when it comes to sending e-mails, are Mondays and Fridays. However, if you absolutely can not help it and need to schedule something on a Monday or Friday, choose the midday or afternoon for Mondays and the morning for Fridays (as early as you can schedule it). This way, people will have cleared out their inboxes in the Monday morning overwhelm and they'll be checking their e-mails before heading out for the day on a Friday.

Your solo e-mails should be personable and should follow some form of a sequential conversation. If you can summarize down chapters and use the content in your e-mails, that could be one way to provide value and keep a conversation going as people receive your marketing e-mails. The two main things you want to remember when crafting your e-mails are: high value and high personal touch.