One of the other things that you should do during this pre-launch phase is create blog posts that share some of the content and start the upsell for the e-book process. You'll want at least 1-2 blog posts per week in the weeks leading up to the launch and, if you see success from doing this, you can then continue on with your blog posts related to the content in your e-book. This only applies if you are doing a pre-order period, otherwise, you'll want to schedule all blog posts to after the launch date.

Your blog should be connected to your social media accounts (Facebook, Twitter, LinkedIn and Google+) so that when these blog posts get scheduled, they will automatically go out to your social networks thus increasing the exposure for that particular content.

Again, these blog posts should essentially be posts focused on one (or many) concepts from your book. At the end of the post should be an upsell to the e-book with a graphic so people can see the tangible item and click over to purchase it.

For example, let's say that your e-book is called, "60 Ways to Increase Your Networking Abilities." Well, you could host a free preview call that is called, "The 5 Mistakes You're Making at Networking Events and How to Fix Them."

For your blog posts, you may want to do posts titled:

• 3 Ways to Increase Your Networking Abilities

• How to Network More Effectively

• Why Networking In Person is Better Than Social Media

• Networking Tips for the Shy Business Person