There are at least nine major social networks that you should be paying attention to. Each offers a unique audience and set of opportunities. No one said that you had to take advantage of all them, but it couldn't hurt right?

Well, it could.

Sometimes when we spread ourselves too thin, we add tools to help that save us time, but sacrifice the quality of our message. A perfect example of this is a Facebook post that is also sent over to Twitter. Sure, you technically sent a tweet, but was it really optimized for the Twitter?

If you ask me, the ellipsis and link-back to Facebook say otherwise.

An example of a tweet that does not maximize your impact on social media