Markdown was initially created by John Gruber (of Daring Fireball) as a simple way for non-programming types to write in an easy-to-read format that could be converted directly into HTML. Google+ makes a limited version of markdown available for each post. With this capability, you can easily add bold, italics, and strike-through to your posts, making them more engaging for your audience.

As you can see from the example above, we regularly add italic or bold text to our posts to make certain items stand out and provide additional value to our readers. It's simple.