Don't be the horrible sales manager who makes the rounds on the operations floor while shouting, "Come on, guys! Where's my sale!?"

Doing so reeks of arrogance, and it misses the entire point of this guide.

Make the challenge about them, not you or someone else.

You want to ask:

"What will my employees get out of this challenge?"

Will it teach them a new skill and help them build career capital?

Maybe the project also comes with opportunities to collaborate and network with people from other departments.

Perhaps hitting the goal means hitting the year's sales target a month earlier, affording the whole team to take a longer holiday vacation and bigger paychecks to support it.

If you can't think of how a challenge benefits your crew, you've got the wrong one.