Giving team managers and owners a chance to pitch their
teams!
Company cultures are more or less viewed as uniform from the
outside, but inside, various teams may have a different way of
working and a different sub culture.
Testimonials by team managers and leaders give them a chance to
pitch their team to the candidates, in the language that the
candidate would understand.
A design manager would be able to articulate her thoughts on
her team better than a vague mention of values of the company. This
opportunity is under utilized by a lot of companies and should be
high on the radar for your startup.