Get Your Twitter Handle

If you don't have a large personal brand, but want to work hard to promote your Guide and turn it into a bestseller, then you'll want to get your own unique Twitter Handle for the product. Otherwise, just adapt these steps below to work with your existing profiles.

Getting your Guide title or domain as a Twitter handle is critical for major promotions down the line and being able to interact with your users if you don't personally have a big audience. If you do, than add the Guide to your bio and make sure the domain either links to the landing page we're going to build, or that the personal site it does link to has a very prominent mention of your Guide as soon as you get to it.

List are a quick way to grow reach and influence. Start by identifying key influencers related to your Guide or industry and seek out the people they follow. Next start following the lists they've already created that are related to your Guide.

If you need to find popular lists and influencers, use sites like Listorious

Type in or select your subject and it will return some influential accounts as well as top lists in the subject in the middle section a few scrolls down:

WeFollow is pretty good as well having recently gone through a redesign, but some of the content is occasionally out of date.

Get Facebook

Again, if you don't have a large personal brand, Facebook page doesn't have to be extravagant for it to be effective. Just brand it as a place for friends and followers to discuss or gain insights from the specific subject of your Guide.

Set Up Google+

From an SEO perspective, getting a Google+ page is critical. Just like the Facebook page, it doesn't have to be amazing to work.