Up until this point we've focused on things you need to do before you launch your Guide. In this section, we'll be specifically addressing pre-launch, launch, and post-launch marketing activities.

While there are plenty of ways to launch a successful Guide, we've put together a list of tactics that keep popping up with our successful Guide publishers. Throughout the following section, we'll outline these best practices, and hopefully give you a list of things to think about as you move from pre-launch to post-launch.