Your Guide is finished and ready to go. Congrats. You work isn't finished though. In this moment, you need to start planning your launch and put together a strategy to maximize the exposure of your Guide. Here are the two most successful things you can do to ensure people are seeing your work:

If you've already been guest blogging, you may have caught the eye of a few journalists, or influential bloggers already. It's time to pitch them directly, and provide them with access to your work so that they can write about your Guide. We've talked at length about the power of piggy-backing on other people's platforms, and influence to build an audience, and reach out to the press directly is something that fits into that mold as well.

You should consider 2-5 unique angles that you can present to media outlets and reporters. What is the benefit of your Guide? How has it helped someone achieve their goals? While you're developing these "stories" about your Guide, you should also be considering what publications would gravitate to that kind of story. Having a focused press plan is crucial at this stage. Is your Guide about the iPhone, or developing Apps? Reach out to press contacts at Technology blogs and news websites. Is it about disaster preparedness in your home town? Reach out to local daily newspapers. Make sure that your content is reaching its primary target by reaching out to ideal publications.

Here's A Nifty Little Tip

Reach out to junior journalists and reporters at larger publications. Chances are they aren't getting as many leads as their seasoned colleagues, and they likely have less to choose from when it comes to publishing stories. It's highly likely that providing them with a lead will have a higher chance of success than someone who's an industry stalwart at this stage.

The most effective way to ensure that you get covered is to approach your pitch differently. In today's world, everyone sends email pitches, tweets, and Facebook messages. Go a little old-school: call them, catch their attention with a something out of the ordinary, and then offer them a story related to their personal interests or in response to a post they just wrote. It's important to remember that coverage, unless your content is extraordinary, is the direct result of relationship building.

Take an interest in journalists, their lives, and what motivates them, and build a genuine relationship with them.