This first section will examine how some world-class authors think, market and work to get their content to become best sellers.

To be achieve the same success as they have, we need to emulate their strategies - don't worry about remembering all the details (we'll break them down later), the important thing right now is to understand how these influencers think and approach marketing their work to larger audiences.

The single most common trend they all share is that they begin marketing even before they've started writing their content.