Here are some of the top tactics used by Guy Kawasaki in promoting his ebook. Keep some of these ideas in mind and how they might related to your guide as it comes together.

We'll be applying many of these later on.

1. Give eBooks away for free

Guy Kawasaki's most recent eBook - What The Plus! - is all about how and why your should use Google+ for business. It's priced at $2.99.

Guy says the more he gives, the more he sells. For the first five months, What The Plus! was only available as an ebook. Guy says: "I promoted it to millions of people on Google+, Twitter and Facebook, and I sold approximately 15,000 copies and gave away another 20,000 copies."

People are very receptive to sharing and talking about an ebook if they've gotten it for free - so giving it away can create effective hype.

2. Don't Work Alone On Your Book

Before Guy finished the book, he sent it to 200+ volunteers / beta testers. They checked the book for typos, factual and logical errors. Kawasaki basically crowdsourced bug fixing and attributed beta tester by mentioning people's names in the book.

We've seen other successful authors do this, and there's a good reason why this is translates into effective marketing.

First, other people lend you an objective pair of eyes and the book comes out better because of it. A good book gets more reviews, and more reviews leads to more sales.

Second, other people do your work for free and become

3. Integrate The Work of Others

Guy used other people's photos wherever he could, and properly credited authors with links to their websites. This makes sense, especially for Guy - a photography afficionado. Why include your own photos if you can get a mention or a link to the book from one more artist, who you share a passion with?

It's not limited to pictures. As you'll see in later tasks, integrating someone as an example or mini-story into your guide can lend lots of credibility, not to mention that the individual is much more likely to share and create buzz about your guide at that point if they were part of it.

4. Share and be helpful

Just like integrating other people's work or stories for credibility, sharing links to valuable resources won't take away from your guide - it'll just make it even more amazing and irreplaceable to the user. Guy Kawasaki did this a lot in What The Plus! and generally, those individuals whose links and resources ended up in Kawasaki's book will most likely talk about it, buy a copy and write a review of the book on their blog.

5. Help People Gain Value From The Book

Guy makes the book visually attractive by including relevant quotes at the beginning of every chapter and breaking long pieces of text with images and screen captures.

Also, a healthy dose of humor is present in every chapter. Just enough to turn yet another page.

An attractive book helps people finish reading the book, and people who finish reading the book will blog about the book.

BONUS: 6. Have Influencers Contribute

Guy asked a few people to write chapters of his book:

1. A popular photographer Dave Powell wrote a chapter about sharing photos.
2. Peg Fitzpatrick, director of marketing and social media manager, talked about how to succeed on Google+ if you're not famous like Guy is.
3. Lynette Young, creator and curator of Women of Google+, explained how to succeed as a woman on Google+.

This is an awesome concept: the author does not pretend to be an expert in everything, and this very act makes him even more influential. Guy invites another expert to speak about his or her field of expertise, at the same time promoting those people, and giving them the chance to promote Guy's book.