Here are some of the top tactics used by best selling Guide authors. Keep some of these ideas in mind and how they might related to your Guide as it comes together.
Jeremy Olson is one of many authors who are using Guides to build an audience and monetize their knowledge. Jeremy earned over $20,000 in 48 hours with the launch of his newest Guide "App Making: Designing & Marketing Successful Apps".
If you were to just do 5 things to promote your Guide, these would be the 5 you would want to focus on.
1. Build An Audience For Your Guide
Creating a simple blog post or website about your Guide can help you build an audience for it specifically. Always capture reader interest with an email address so that you can reach out to them again.
You can then embed a "preview" Guide to give people a taste of what's coming!
2. Reach Out To Influencers
It's critical to include other influencers within your Guide, either as an endorsement or as part of the content in their specific areas of expertise. The more influencers you can have closely involved the larger your distribution network grows.
3. Promote On Social
Be sure to leverage your social media networks (Twitter, Facebook, Google+, Quora, or your personal blog) to let your followers know that you're working on a great Guides.
Organizing a simple contest is always an effective way to build more interest and generate more followers.
4. Use Email
If you have an email list (or if you're building one through an email capture field on a website or from a preview Guide), be sure to email them about your Guide and offer them a special discount.
5. Leverage Press And Bloggers
Always start reaching out to bloggers and any press contacts you're able to identify in your industry.
Never directly pitch your Guide or ask them to cover you, rather, ask them if you can send over a story you've written exclusively for them on the subject or problem and how you've managed to resolve it.
Always try to have a unique spin or angle to your content that appeals to the community or readership of the site you're pitching.