There are plenty of tools online that help you promote your content online. In this section, we will, however, be exploring a few of the more popular tools that will help you get organized and partially even automate your promotion efforts.

Buffer

First up is Buffer: it's the easiest way to share content across the internet. You set up your social profiles, and then push content to all of your social accounts with a click of the button. No longer do you have to publish to Twitter, then Facebook, and then LinkedIn. Instead, Buffer helps you share your content quickly.

In addition to quickly sharing links around the internet, Buffer also lets you set up a posting schedule for you content so you can ensure that your social messages are being delivered on schedule, and not all at once. Create a backlog of content, and Buffer will deliver them on your schedule.

The app also delivers valuable analytical information for your social share. You can quickly figure out what people are clicking on, who's engaging with your content, and whether or not people are ignoring what you're pushing in their direction.

IFTTT

If This Than That (IFTTT) is an amazing site that will help you create, and use "recipes" that automate portions of your workflow. For instance, if you want to publish an image on Twitter every time you share a photo on Instagram, IFTTT can automate that type of process for you. IFTTT integrates with a multitude of services, and let's you link them together to create fairly complex scripts that run automagically without any user input.

Here are some of the most useful ones for promotion later on sorted by platform.

For Twitter:
Facebook status to Twitter https://ifttt.com/recipes/1789
Google+ To Twitter: https://ifttt.com/recipes/74533

For Facebook:
Wordpress Image to Facebook Page: https://ifttt.com/recipes/74516
Wordpress post to Facebook: https://ifttt.com/recipes/10336

For Wordpress:
Instagram Pictures with #blog are sent to wordpress: https://ifttt.com/recipes/49618

For Evernote:
Diary of Facebook Statues in Evernote: https://ifttt.com/recipes/69209

For Buffer:
Pocket to Buffer https://ifttt.com/recipes/74475

Rapportive

Rapportive is an incredible Gmail plug-in that lets you extrapolate identify people on LinkedIn

You'll need this tool later on when trying to reach out to reporters, bloggers, and influencers.

Mailchimp

MailChimp is a free email marketing service (up to 12,000 users).

If you don't have an active mailing list yet, MailChimp will help you build one from the readers who access your Guide.

If you do have an active mailing list, MailChimp can still be handy to help you reach more people.

Sniply

Sniply allows you to add a specific call-to-action to any content you share. So even if you aren't directly sharing your Guide, you can drive traffic back to it.