Set Up Google Analytics

Having Google Analytics is like meeting the minimum set of requirements in the internet age. You need to install it on your blog and site in order to track data related to your visitors to learn more about them.

As your promotional campaign becomes more sophisticated, you'll turn to analytics to evaluate how it did an plan the next thing.

Things To Look For In Google Analytics

Watch your unique visitors and page views with Google Analytics. If it grows, you'll have an interested user base that will be open to learning more about your Guide.

Here are a few stats/options you should be tracking in Google Analytics:

• Traffic growth: From the left, click Audience > Overview from the left to see a day-by-day graph of the traffic over the last 30 days
• Bounce Rate: this is another statistic given on the overview page. A bounce rate is the percentage of clicks that hit a page and leave right after. Ideally 50-60% is fairly standard. If the page is being linked to from social media it may be higher.
• Visitor Flow: From the left, click Audience > Visitor Flow. This shows the most common routes visitors take as they navigate through your site.
• Real-Time: From the left, click Real-time > Overview (or Locations) to see who's currently on your site.
• Social Sharing: From the left, click on Traffic Sources > Social > Network Referrals to know which social networks get most of your content.
• Always compare: on any report page, you can click on the date in the top right corner and check the "Compare to" box to compare to a past data set and see how you're improving.