Before you even begin spilling your digital ink on the screen, you should take a moment and begin to map out some marketing strategies you can roll out before your Guide is published. It may sound counter-intuitive to being your marketing before you have a product to sell, but the reality is that pre-marketing your Guide is a fantastic way to build buzz for your final project.

In this section we'll explore a number of strategies for building momentum before you ever hit the publish button on your Guide and take it live. We'll focus in on talking to influencers in your market, and getting their feedback so you can refine your content. We also take a look at developing a teaser video, building out your blog content, and gaining traction on social networks.

Today, in a world of instant-gratification, it's important to get potential customers continuous access to your product, and re-engaging them at every possible opportunity. Throughout this section we'll take a look at a number of strategies to help you accomplish that goal.