Top selling products online tend to have one thing in common, regardless of what the products are or the problems they solve: they have accrued plenty of positive reviews, and high satisfaction ratings around the web.

While creating your Guide, don't be afraid to approach people and encourage them to read your early drafts. You need plenty of eyes on your content as you build towards a final version. It's important to see how people react to the content, and the process you're taking them through within your Guide. Find out what they think of your work, and then begin the process of refining your work along the way.

As an author, you need to cultivate feedback, and care deeply about what reviewers are saying about your Guide. Seek out as many as you can, but at first you may need to encourage people to leave feedback. Eventually, however, your Guide will gain traction and feedback will occur organically. Until that happens, it's going to take some leg work.

Get your content in front of as many people as you can before publishing your Guide publicly. Then, once your content goes live, get people who love your work to leave public comments on your Guide.

Feedback is the quickest way to focus in on problems with your content, and find out which areas of your Guide need extra love or clarifications. Get as much feedback as you can before publishing your work.