Competition in the mobile application market is growing every year, which is associated with the versatility of smartphones and the new capabilities of the applications themselves, which perform diverse tasks: health monitoring, ordering food delivery or taking an online course. For the past year, the number of mobile users has grown by 100 million, topping 6.6 billion worldwide. That makes 68% of the population mobile device owners. As close to the natural ceiling of 70-80% mobile users, it really becomes more about the quality of usage than growth:

There are many apps on the AppStore that users never download - it turns out that the time and money for their development were wasted.

Many apps on the AppStore stay there "forever alone", without any downloads. To prevent this from happening, you need to work out a promotion strategy even before announcing the app.

It's more and more difficult for new applications to stand out from the crowd. It is important for marketers to attract new users and, at the same time, maintain the interest of an existing audience through advertising. There are a huge number of ways to promote an application. However, not all of them are universal.

First of all, you'll need to research the app's target audience, strategies to keep users from deleting it, and ways to monetizing apps. This directly influences the success of a campaign.

Without these essentials, a marketing campaign can and will fail