Promotion methods and channels directly depend on the target audience.

A perfect target audience analysis will result in a definitive answer: which solution to offer and in what way so that it will be the best for most. Despite common beliefs, you can conduct a basic analysis on your own! Think of:

❓ Who will download the app? Let's say it's a dating application. Users who download these apps are usually in their 20s; they are socially active, have social media accounts, and are not afraid to use technology to better their love life.

❓ Putting yourself in their shoes and filling their pains. Your users are lonely; they lack excitement and romance; they don't have enough time to go out to meet someone new. A good chunk of your audience are insecure about their appearances, and fear being rejected.

❓ How can your app dispel the TA's fears? Think hard, OK?

❓ Where do your users usually dwell? Facebook, Instagram? Which sites do they use? How effective will it be to invest in offline ads?