This Play is geared towards helping you raise at least $10,000 dollars, but if your campaign is successful, you should be able to raise much, much more. And while I can't guarentee what you'll raise, or how much you should, I can provide some guidelines in helping you make your decision.

The formula you should use to guide this calculation is:

Base costs

+ 5% for Rewards

+ 5% for Kickstarter

+ 5% for Amazon

= Campaign Goal

Here are some critical elements to consider:

It's All-or-Nothing: Kickstarter uses an all-or-nothing funding model. That means that the pledges are only redeemable if you meet or surpass your goal. You can always exceed your goal, but if you come up a dollar short, you get nothing.

The Cost of Your Project: This is the single most important factor in determining your goal. You must raise enough money to advance your project and fulfill all of the rewards - or you're doing yourself and your supporters a disservice.

The 30% Threshold: You should know that 90% of Kickstarters that can reach 30% of their funding in a short amount of time are 100% successful in reaching their funding goals. I suggest starting from the end. In this case, you want to raise $10,000 dollars. So if you know that you have $3,000 in the bank from family and friends, you can automatically reach that 30% number within two days to keep momentum going. This will increase your odds of hitting Kickstarter's "Popular" list, which gives you a huge lift in funding.