Here are some key steps in storyboarding your ultimate video (this will help keep production costs low if you need to hire someone to create it later) inspired by one of the most successful Kickstarter videos ever - the Pebble Watch video. There is also a template in the resource section you can use to layout the flow of your video visually and keep scene notes.

• Start on a personal note - "Hi Kickstarter, my name is: " this first shot should be of the founder and introduces a human element to the campaign.
• Summarize the project right away - The Pebble watch campaign used this line in the first 30 seconds: "Pebble is a watch that you can customize. It runs a lot of cool and useful apps. And connects wirelessly by Bluetooth to your iPhone or Android smart phone."
• Synthesize your story - The story is a powerful communication tool. Pebble's video begins to tell a story and it invites the viewer to be a part of that story's triumphant conclusion. The most amazing part is that this takes only about 15 seconds. They used a series of images to tell the story more quickly, including screenshots of their old website and articles that had been written about them.
• Clearly communicate the features, benefits and advantages of your project - The bulk of the Pebble video is spent communicating all of the amazing qualities of the Pebble E-Watch. Migicovsky talked later about the importance of making sure people realized how the watch could make their lives better through "use cases".
• Conclude with a simple call-to-action - Wrap it up efficiently and simply; be aware that you can only ask for one call to action: funding your project. Pebble finsihed with: "So that's Pebble. We've finished the design, and we're just about to start production. But we need help to get Pebble on your wrist. We hope you'll join us. Thanks."