Other tactics to encourage people to back your project include:
Encourage Buying in Bulk
Offering multiples of your product is a good way to make some high-value rewards and start taking bigger bites out of your funding goal.
Pebble offered four rewards that offered discounts for people who wanted more than one E-watch: two for $240, an "Office Pack" of five for $550, a "Distributor Pack" of ten for $1,000, and a "Mega Distributor Pack" of one hundred for $10,000.
Believe it or not, they had 31 backers of the Mega Distributor Pack. So that's over three times what they initially hoped to raise right there.
*Note: Kickstarter has a limit of 10 items for bulk orders. Pebble Technologies circumvented this limit by adding this option after the project was accepted and this isn't recommended.
Offer Limited Edition, Premium Rewards
Pebble offered a prototype E-watch and early access to Pebble's Software Development Kit to the first 100 people willing to donate $235 to their campaign. This "Hacker Special" was only available to the first 100 eager software developers.
Pebble also offered a custom-designed watch face for the first 20 people willing to lay down $1250 to receive a one-of-a-kind Pebble E-Watch. Believe it or not, even at that high price-point all 20 of the custom watches sold out.
Some backers will be looking for rewards that set make them feel special. Give them a reason to pledge by making a limited number of unique, creative, or potentially collectible rewards.
Offer a Discount Option:
Eight days before Pebble's Kickstarter campaign was supposed to end, they decided to limit any further preorders. They already had millions of dollars and about 85,000 watches to manufacture and distribute.
But instead of shutting down the project entirely, they created a new reward for a pledge of just $1. Here's the text from the reward:
Didn't get a chance to back Pebble before it sold out? Pledge $1 and keep up-to-date on all things Pebble with exclusive updates, Pebble availability or more.
Even though there was only a week left in the campaign at this point, this $1 reward still attracted 2,615 backers. Not only is that an extra couple thousand dollars in the bank for Pebble, they just built a healthy and well-qualified email list through Kickstarter.