The Purpose Of This Guide

Although we're often told to "get out of the building," when you have a new product or even just an idea, it can be challenging to know where to go. Finding the right people to interview when you're validating an idea is tricky, especially for entrepreneurs who are still searching for product/market fit.

This guide is intended to help you:

  • Recruit participants for customer development, user research, and usability testing
  • Improve the response rate on your participant recruiting