Products like
UserTesting.com offer remote,
unmoderated usability testing where they get people from their list
of qualified test participants. It's a quick, easy way to get
usability feedback without having to recruit.
Pros:
- You get feedback within an hour or two without having to do any
recruiting.
Cons:
- This sort of testing is best for things like usability tasks,
rather than for complicated customer development where you need to
be hands on with the participant.
- When these companies do the recruiting, they draw from a large
panel of people who test for them on a regular basis, which can get
you a slightly skewed set of participants who spend a lot of time
doing usability studies.