Seeding your contest depends greatly on your target market, and the destinations they hang out on the web.

Your best results will come from social sharing in a viral campaign, however seeding the contest on communities increases your reach, and introduces your contest to potential networks you otherwise would not have access to.

Attached is the worksheet I use to seed content on online communities, forums, Q/A sites and more. Don't worry about the Inbound Traffic and % columns - we'll get to them later on.