Once you've determined the main objective for running your viral contest it's time to think about what the best platform and way to achieve it is.

You can have the contest run on exclusively on a social media platform like Facebook with the help of a third party app like Wildfire, Strutta, or Binkd. You can also use specific tools to integrate it into your site - like ContestDomination, ViralSweep, or Rafflecopter. Finally or you can put up a landing page and drive traffic there.

For this guide, we're going to guerrilla market our contest using a combination of these elements to help it go viral.