Creating real relationships with reporters, bloggers and journalists is invaluable to anyone in the business world. But to build those real relationships you need to be genuine and think more of their needs than your own.

This Smart Guide will provide you with a process for identifying, reaching out, and developing these relationships.

Like everyone else, reporters only have 24 hours in a day and they're looking out for their own interests. They want to write about things they are interested in and that will drive lots of traffic and get them paid.