Handmadesuccess shares 5 important points related to writing product descriptions that sell.

Get To The Point - In the first few sentences of the product description, we must tell the customer exactly what the product listing is for. Why be "blunt" so early in the description? Because only the first several characters of the description appear in the search results of sites like Google and Bing.

For example, let's say that I'm looking for some fun soaps to display in my bathroom. If I type "novelty robot soap" into Google or some other search engine, I might find some soaps like these from LoveLee Soaps on Etsy:

Here is how this soap would appear in the Google search results:

The Specifics - Next comes the fun part of the product description: the specifics! Because your customers can't see your products in person, you must describe them in great detail.

Use strong nouns, descriptive adjectives, and vivid verbs to describe the item. Of course, your customers have the benefit of a product photo right above or beside the product description, but challenge yourself by pretending that the photo is missing, and you must convince the customer to buy without seeing the product. How do your product descriptions measure up?

Your Inspiration - Next in your product description is an important mention of what inspired you, the handmade artist, to create the item. This personal touch might not be appropriate on some product descriptions, but for a handmade piece, I believe it is definitely appropriate!

Many of your customers didn't just stumble upon your handmade goods . . . they looked for a handmade option on purpose. Reward them by explaining your inspiration, your process, and your love for your craft.

First Person Pronouns - Some handmade sellers choose to use personal pronouns like I, me, we, etc. in their descriptions. Other sellers take a third-person approach, describing the products in a more straightforward "salesy" manner.

Of course, whether you use personal pronouns in your item descriptions is up to you, but remember that many customers like to hear about your personal experiences with your products. If you decide not to use first-person pronouns for your listing wording, just stick with that same approach throughout your entire shop. Be consistent.

Upselling - Upselling is the "secret weapon" of successful handmade shops! Upselling is the process of linking to other products or pages in your shop so that customers will remain on your site longer (hopefully producing more sales).

Think of other items in your shop that coordinate with your item:

• items that are similar in COLOR
• items that are similar in PATTERN
• items that are similar by SEASON
• items that are similar in WHO who would use/like them