Etsy coupons allow you to set:

• Fixed discount - which allows sellers to offer a discount of a specific amount that does not vary by cart total.
• Set a minimum purchase amount that's applied to a coupon code - the minimum purchase amount means you can limit the use of a coupon until a minimum purchase is met by your buyer.
• Attach an expiration date to a coupon code - that means you can control when a coupon deactivates.

Creative Ways to Use Coupon Codes

Here are some additional creative ways to use Etsy Coupon Codes in your shop:

• Organize a group sale. Get together with your Etsy Team or Etsy friends and set up the same coupon code! Promote each other's discount code by linking to a common tag in your item listings.
• Include a discount code in each of your packages to encourage repeat business.
• Reward your fans and followers by creating special codes for each of your social networks - your Facebook fans, Twitter followers, blog readers, and mailing list subscribers. Encourage your network to promote and share the code. This will help you understand where your most engaged followers are and where you might need to pay more attention in other networks.
• Host an event or contest - for example, sharing a favorite item or your entire shop via Facebook, Twitter, or blog post - and let your participants know a set of lucky winners will receive an exclusive discount code for use in your shop.
• When publishing an online ad or partnering with a blog or media outlet on a feature, consider extending a discount code exclusively for their readership.
• Use a coupon code to track offline events and promotions. For example, have a code printed on the business cards you give out at a craft fair.
• Host a shop-wide sale by placing a public discount code in your shop announcement, banner, profile, and other public areas of your shop during the dates of your promotion. This is a great option for publicly recognized shopping holidays like Black Friday, Cyber Monday, and Boxing Day when shoppers are searching for special promotions.
• Clear out old inventory to make room for new products by hosting a sale.