Here's a list of items to go over and make sure you've included and refined in order to perfect your shop!

Will your Shop Name help promote you?

• Is your shop name easy to remember, spell, and say?

Does your Public Profile need a little help?

• Is your avatar recognizable and does it reflect your style and personality?
• Have you filled out your location?
• Does your profile tell your story?

Are your Shop Settings working for you?

• Do your Shop Title and Announcement contain good search keywords?
• Does your banner reflect your style? Does it look good with your item photos?
• Have you enabled buyers to follow your Facebook Fan Page and Twitter accounts?
• Are your Shop Policies filled out? Do they instill trust in a buyer?

Let's check out what's in your shop!

• Do you have enough items in your shop? The more items you have the more a buyer has to choose from, and the more likely you'll be found in a search query.
• Are your item titles easy to read?
• Is there variety in the titles throughout your shop?
• Have you made your titles, tags, and descriptions relevant for search?
• Do you use all spots for tags in each item listing with relevant search terms?
• Do you use style, color, size and texture tags including word phrases as tags that a your buyer would search (eg. steampunk cufflinks)?
• Do your descriptions reflect your unique voice - making it easy for the buyer to connect with you as the artist or collector?
• Do you answer all the questions a buyer might be asking about this item?
• Reevaluate your prices. Do your prices reflect the quality of your work and your time?
• Do you ship internationally? Ask your local Etsy Team for advice if you need it. (Did you know that roughly 1 in 4 sales on Etsy involves a buyer or seller outside of the U.S.?)
• Search for what you sell, and look at your photos in search results. Do your photos make you want to click?
• Are you using all 5 spots for images including at least one close-up and one photo that shows the whole piece?
• Do you have unnecessary graphics, borders or logos on your photos?
• Is your shop cohesive? If not, try to tie it together with your photography style. Cut back on listing items that aren't selling.