How to Turn Website Visitors into Restaurant Customers
shared from Restaurant Academy
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Getting Started
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Who This Guide Is For
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Don’t Have A Website? No Problem.
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What This Guide Is Not
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Know Your Website’s Purpose
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Your Website Is For Your Customers
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Attract Customers
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Convert Customers
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Build Loyalty
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Epic Website Basics
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Add A Menu...the Right Way
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Provide Contact Information
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Help Customers Find You
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Do Customers Know When You Are Open?
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Use Consistent Branding
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Don’t Skimp On Photography
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What Else Is Missing?
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Homepage No-No’s
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Utilizing Call To Actions
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Call-To-Action Defined
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Drawing Attention
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The Action
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Tie To Conversion Rates
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Create Engaging Content
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Don’t Be Dull
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Be Creative...Within Limits
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Get Help From Staff
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Get Help From Customers
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Don't Lose Customers
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Have A Mobile-Friendly Site
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Use Quality Hosting
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Browser Compatibility 101
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Basic On-Site SEO
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What Is SEO?
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Have A Sensible Meta-Title
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Write An Effective Meta-description
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Having A Web Page That Is Crawlable By Search Engines
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Advanced Conversion Techniques
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Individualized Landing Pages
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Online Reservations
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Creating A Blog
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Integrate An Email Newsletter
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Evolving Your Website To Attract And Convert
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Integrate Google Analytics
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Install Conversion Tracking Goals
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Review Your Metrics Weekly
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Learn From Your Metrics
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Getting Started
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