Don’t Be Dull

A dull and corporate sounding website translates to a dull restaurant experience. Unless you are looking to blend in with all the other restaurants in your area, don't be dull with the copy that you write on your website.

If creating content for your website feels like a chore, chances are potential customers will be unimpressed. The best way to break through creative blocks and get inspiration is to go visit the websites of other restaurants. Get a feel for what about their website that you like and, without plagiarizing, translate what you liked about the way they spoke into the context of your own restaurant.