SEO can be a really vague and complicated concept to understand. In case you don't already know, SEO stands for Search Engine Optimization, and it basically means your website's ability and likelihood for ranking higher in search results.

There are many, many strategies to accomplish this, but the best way to rank higher in search is simply to provide a useful website to your visitors. Even though you could spend months "optimizing" your website for search, nailing the basics will get you 90 percent of the way there.

So what are these basics besides creating useful content? Here are the biggest 3 contributing factors to your website's ability to rank in customer searches and get clicks.