Integrating an email newsletter with your website can be a great way to build a channel for connecting with your existing customer base. Additionally, you can incentivize new customers to subscribe by offering a discount or promotion to them as a reward for subscription.

Sending newsletters out with event information (and/or tying them to individualized event landing pages) can ensure that you have a steady stream of customers attending your events. Additionally, you can use email to get feedback from customers or get them to help you come up with ideas and inspiration for event or menu ideas.