Integrating Google Analytics with your website is really easy to do and will provide you with incredibly useful metrics about the behavior of visitors on your site. You can use this information to determine which pages are effective or ineffective, when customers are converting or leaving your site, and most important how your website converts visitors into customers.

Using this information, you can prioritize the right pages on your website, test different ideas using a technique called A/B testing, and measure the overall effectiveness of your website.

Check out Google's getting started page to learn how to integrate analytics into your website. If you're ready to take full advantage of google analytics, here is a great webinar to watch (45 minutes long) that covers more advanced functionality with analytics.