Lastly, I should highlight what this guide is not. While there are hundreds of different techniques for winning new business online, this guide focuses on only the fundamentals that will give you a maximum result with minimum effort.

For instance, by tweaking the search engine optimization properties of your website, you can attract more traffic. You could also improve the code base of your site so it loads quicker, thereby improving the user experience for your customers. These techniques and hundreds more help you "win customers" with your website, but they can be extremely labor intensive and successful only on a case-by-case basis.

As a result, we will not be covering tactics such as:

1. Search Engine Optimization
2. Search Engine Marketing
3. Coding a Website
4. Lead Generation
5. Authority Building
6. Squeeze Pages
7. Online Ordering Integrations
8. Reservation System Integration (although we will cover why this is important and some options that are available)

Instead, this guide focuses on the most fundamental and easiest to implement ways to improve your website. By focusing on the fundamentals of an effective restaurant website, I'm hoping to provide you with as much actionable and easy-to-follow advice as possible.

Once you nail the basics, feel free to check out Section 8 and Section 9 for some more advanced tactics.

But before we can get into any tactics (even the easy ones), let's first go over the why behind why your restaurant needs an effective website.