So as a restaurant owner, you might be thinking to yourself:
what actions should potential customer be taking?
Obviously, your objective is for potential customers to become
actual customers. But adding a button to your website titled
"Become a customer" is clearly not a very good idea.
Instead, you want to think about what actions a customer would
want to take. Specifically, create call-to-actions around these
main themes:
- Make reservation. This action most closely
mirrors the main objective of your website: turning visitors into
customers. Even if you don't have an integrated online reservation
system in place, use this CTA frequently and direct visitors to
calling your restaurant to make a reservation. Pair this action
with letting the customer know what information they need to make a
reservation, and how reservations at your restaurant work.
- View menu. This will likely be the most used
action on your page. Nearly everyone visiting your website at some
point will view your menu. Make sure customers have the ability to
take this action regardless of where they are on your site.
- Contact us. A great way to implement a contact
us CTA is to add it to a sidebar on every page of your website
(usually near the top). Adding a one-sentence paragraph asking the
customer to contact you with any questions or to make reservation
is usually a great idea. Also, if possible make this container
stand out with color.
- Find us. See Contact us advice.
- Order online. If you offer online ordering,
you'll want to make sure you have a link to this part of your
website that stands out.
- Subscribe. If you send out an email newsletter
or email updates, you'll want to collect email addresses on your
website. Make this CTA as much about the customer as possible. For
instance, instead of "subscribe to our email list" use an action
such as "Get monthly updates and coupons" or "Join for exclusive
offers".