Selling is the art of persuasion. When it comes to selling online, customer perception is only limited to what they see on the screen.

75% of people evaluate businesses' trustworthiness based on their website design, according to a Stanford web credibility research. Moreover, a staggering 93% of consumers focus on visual appearance when making the final decision in favor of a certain product.

This article is not just about branding and pure aesthetics. It is about how the choice of colors can influence user behavior and impact the overall website conversion. To maximize this effect, you still have to do your research, identify the target audience, and optimize your website to run smoothly even on entry-level devices.

Originally published at Shakuro.com