Using a signature color can dramatically increase the recognition of your brand among competitors!

It is remarkable, but customers are more likely to forget brand names rather than their colors. Nature tweaked our senses specifically to pay the most attention to colors, which are followed by shapes, symbols, and words.

In the modern world, it would be really hard to find a person who would not point out Coca-Cola among its competitors. This brand has many traits that make it stand out in the market, including the bottle shape or logo's font, but above all - its signature shade of red.

The same can be said about Ford's notorious blue oval or those shining golden arches of McDonald's.

Coca-Cola's signature red color - you'll know it when you see it

Some would say all these brands have been out there for quite a while, and today it is almost impossible to create such an impact on brand recognition using colors alone.
But take a look at this inspiring example of CD Project Red, a Polish game development studio behind the "Cyberpunk 2077." It created a memorable brand that managed to set it apart from other sci-fi franchises like Tron, Blade Runner, and The Matrix.

Speaking at the games conference Digital Dragons, the project's lead environment artist Michał Janiszewski shared that the game artists were, in fact, using Coca-Cola as a reference. "The yellow color is pretty much the same thing. It is conveying the information, it is simple to remember," said Janiszewski.

Cyberpunk 2077 official wallpaper

The success behind this choice was so vast that the influence of "cyberpunk yellow" on the mass culture somewhat went out of control. Companies that operate far from the gaming industry like apparel manufacturers and food delivery services started using a similar neon yellow in their color schemes hoping to benefit from its cultural impact.