What is Influencer Marketing?

According to tapinfluence.com, "Influencer marketing is a type of marketing that focuses on using key leaders to drive your brand's message to the larger market. Rather than marketing directly to a large group of consumers, you instead inspire/hire/pay influencers to get out the word for you."

Examples of this could be:

• Relevant and popular social media accounts
• Industry leaders or experts
• Celebrities
• Individuals with considerable followings