What is Influencer Marketing?

According to, "Influencer marketing is a type of marketing that focuses on using key leaders to drive your brand's message to the larger market. Rather than marketing directly to a large group of consumers, you instead inspire/hire/pay influencers to get out the word for you."

Examples of this could be:

  • Relevant and popular social media accounts
  • Industry leaders or experts
  • Celebrities
  • Individuals with considerable followings