Making sure to match your brand with the right influencers in your industry is a key component when developing a digital marketing plan.

• Associate with people who are both visible in the eyes of your audience and can leverage a potential consumer's purchasing decisions
• Select individuals with authority in your industry
• Choose people that are honest, believe in what they do, and can obtain a great amount of attention

Google Search and Social Media channels are fantastic areas to start your quest in discovering the best people you want to market your brand!