Social Media is arguably the best tool to initiate any
influencer marketing plan for your business. Why?
- Facebook has 1.71 billion monthly active users, Twitter with
317 million monthly active users, and LinkedIn with 450 million
members
- With so many users, the potential consumers that can be reached
by your brand is enormous
- According to marketingtechblog.com, "46% of shoppers rely on social
media when making a purchase" and "More than 80% of consumers say
that their purchases are at least somewhat influenced by user
generated content."
- In a study performed by Aumcore, over 80% of marketers that launched a
campaign involving a social media influencer, found that the
"influencer engagement was effective."