One of the biggest insights your campaign can use to find
potential influencers is undoubtedly the world of social media.
- Any significant trend, social movement, current news, etc. can
be found by exploring social searches.
- Leverage hashtags as a search options to discover trending
topics and key leaders within your industry
- As stated by blog.kissmetrics.com: "Social media monitoring
also allows you to find influencers who advocate for the genre or
niche you have outlined. For Example, someone may post and tweet
heavily about yoga gear but not mention your website as an awesome
place to buy yoga gear. Well, this is someone you want to engage
with and expose your brand to."
Social Media not only helps you outreach to your audience, it
also aids in defining who that audience might just be.