Whether it be a high end fashion dress posted by a designer account on Instagram or a new line of shoes advertised on Facebook by a popular athlete, a lot of times consumers determine what they want to purchase based off people they admire.

• Society itself plays a big role in this decision making
• Consumers flock to items that are used by people with market authority
• For teens, YouTube Stars can be fantastic influencers. According to a survey performed by variety.com, "YouTube stars are perceived as 17 times more engaging, and 11 times more extraordinary, than mainstream stars."

Associate your brand with influencers who are both influential and well-known in the eyes of your targeted consumers.